PRESS RELEASE: Iconic liqueur brand Hpnotiq launches the second year of its anticipated ICONIQ mixtape in partnership with premier digital publication ELEVATOR.
NEW YORK: This year's Hpnotiq partnership will feature a double-disc mixtape. The first release of the ICONIQ Vol. 2 mixtape (Side A) will feature a ten-track tape, with an exclusive single from legendary New York-based trio,
The LOX (Jadakiss, Styles P and Sheek Louch). This Winter, the brand will release its Side B tape featuring nine original tracks from the next-generation of hip-hop.
"This year's ICONIQ mixtape continues the brands storied relationship with hip-hop, bringing together signature sounds, cultural influence, legends and the leading voices of the underground hip-hop scene," said MaryCrae Guild, Brand Manager, Hpnotiq Liqueur. "We're thrilled to continue our partnership with ELEVATOR, discovering the hottest SoundCloud artists and are excited to announce our exclusive track by hip-hop's very own The LOX."
ICONIQ Vol. 2 will feature the legendary Yonkers rap group The LOX, who have delivered an authentic brand of street inspired hip-hop for nearly 20 years. In anticipation for their Living off Xperience album release in Fall 2018, Jadakiss, Styles P and Sheek Louch join Hpnotiq for track and music video "I Don't Care." Staying true to their sound, "I Don't Care" bridges classic hip-hop and the underline issues relevant to society.
"We're excited to join Hpnotiq, an iconic brand that shares a commitment to hip-hop," said Jadakiss. "The ICONIQ Vol.2 mixtape will continue to shine light on hip-hop and drive the culture forward."
Last year, the ICONIQ mixtape featured tracks from SoundCloud artists including Rarri, Valee, $teven Cannon and many more. This year, the ICONIQ Vol.2 mixtape will feature 19 original tracks from The LOX, ELEVATOR's emerging artists and the Hpnotiq community. The first release will become available on ELEVATOR's Website on July 12, with the second release to follow in January. Select music videos will be available on the ELEVATOR's YouTube channel, every two-weeks following the mixtape release.
ICONIQ Vol. 2 Side A features:
The LOX, Legendary Rap Group (New York) – New album Living Off Xperience to release in Fall 2018
WAV, Rapper (New York) – Recently dropped a video for his debut single "Again" produced by CashMoneyAp
K$upreme, Rapper (Atlanta) – Latest anthem "Move" premiered on ELEVATOR in April
Nike Boi, Rapper (Chicago) – Recently debuted "Scammers" featuring Valee
Larry June, Rapper (Bay Area) – Recently release track "Trap, Trap, Trap"
Nessly, Rapper (Atlanta) – Latest project Wildflower features standout cuts "WHOHASIT" & "Back 2 Life"
Don B The Artist – Hpnotiq Community Submission
Juice 716 – Hpnotiq Community Submission
Abel Deón – Hpnotiq Community Submission
The full list of Side B artists to be released in winter.
About HPNOTIQ
Hpnotiq (www.hpnotiq.com) is a refreshing blend of natural exotic fruit juices, premium vodka, and a touch of cognac.
This perfect fusion, along with its aqua blue color and incredible mixability, made Hpnotiq one of the fastest growing products in the history of the distilled spirits industry.
Today the brand is a staple in retail stores and nightlife accounts across the country. Marketed and Distributed by Heaven Hill Brands,
Hpnotiq is an integral part of a family of spirits that have stood for quality since 1934.
About HEAVEN HILL BRANDS
Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation's largest independent, family-owned and operated spirits producer and marketer and the world's second-largest holder of Kentucky Bourbon.
Heaven Hill's diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett's Vodkas and Gin; Admiral Nelson's and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.
About ELEVATOR
ELEVATOR is a premier digital publication for ahead-of-the-trend music, style and creative influencers. Curating and producing digital content, ELEVATOR has helped to break a new generation of rap artists. ELEVATOR has produced some of the earliest visuals for star like 21 Savage,
Chief Keef and Lil Bibby. Since 2012, ELEVATOR has grown its digital following that boasts over 789k subscribers and over 350 million plays on YouTube.
As one of the most respected tastemakers of youth culture, ELEVATOR continues to spotlight the unsung talent of the underground.
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