Morning News Update

SOCIAL MEDIA NEWS: First Montana, now California's passing their own net Neutrality Laws? What's going on..... LOL....a sudden outbreak of common sense?

https://www.digitalmusicnews.com/2018/01/30/state-california-net-neutrality-bill/

DAILY NEWS: The CEO of Humane Society accused of not treating staff um, humanely

http://www.nydailynews.com/news/national/humane-society-ceo-accused-sexual-harassment-article-1.3787642

JOURNAL NEWS: Manny Mofongo serves Dominican dishes in Yonkers 

YONKERS - Enmanuel Germosen wanted a restaurant close to home without much competition, so he picked his own neighborhood after commuting to his former business on Long Island. 

Enmanuel Germosen, 30, and his wife Elizabeth opened Manny Mofongo at 188 Ashburton Ave. in early January and they've already attracted lunchtime customers drawn by affordable prices and tasty dishes, many of which are Dominican comfort foods.

The lunchtime activity is brisk with many customers choosing express lunches that staff serve from a steam table.,.....

https://www.facebook.com/groups/YonkersNewswire/permalink/2043999465857621/ 

YOUR TAX DOLLARS AT WORK: Congressman elected despite assaulting a reporter will lead "communications" workshop for Republican group

http://thehill.com/homenews/house/371497-gop-lawmaker-who-assaulted-reporter-to-lead-workshop-on-communications

MEDIA NEWS: In the traditional luncheon with the media before the State of the Union Trump finally becomes presidential and treats the media with great respect honoring their profession.... LOL... Just kidding. He attacked Chuck Todd for being a "monster"

https://www.politico.com/amp/story/2018/01/30/trump-chuck-todd-state-union-379208

HIP HOP WIRED: Yonkers Rapper DMX Fails Drug Tests, Heads Back To Jail
We knew DMX preaching and taking shots in an airport bar was a very bad sign. Dark Man X has been arrested for a parole violation—he failed multiple drug tests. 

Late last year, word was that X was responding well to rehab.
However, in a NYC court today, the judge had him arrested after it was revealed the Yonkers rapper tested positive for opiates, cocaine and oxycodone. The whole shabang.

TMZ notes that U.S. Attorney Spokesman Nicholas Biase says prosecutors pointed to the video TMZ got of DMX last week at the aforementioned bar as evidence against him.

Apparently, X drinking alcohol was also a violation of parole.....

https://www.facebook.com/groups/YonkersNewswire/permalink/2043940559196845/

LAW ENFORCEMENT NEWS: The favorite movie of the new deputy director of the FBI? "The Untouchables". Somehow, I'm doubtful President Trump thought this plan through

https://heavy.com/news/2018/01/david-bowdich-fbi-andrew-mccabe-successor/

KING ANDREW SETS DATE: Governor Andrew Cuomo Finally Listens To Taxpayers And Calls A Special Election For April 24th For George Latimer's Former #Yonkers Senate Seat 

NO BUDGET REPRESENTATION: Governor #AndrewCuomo had been urged to call the special elections prior to April 1 so a newly elected Yonkers senator could participate in budget negotiations, but he refused to do so.

ODDS ON FAVORITE: Yonkers Assemblywoman Shelley Mayer, is the Democratic nominee and off and running.

LESS THAN 100 DAYS: Things on the Republican side are not going so well, Bedford attorney Sarmad Khojasteh and former Yonkers Inspector General #DanSchorr are trying to get party leaders to select them to run against Shelley Mayer.

https://www.facebook.com/groups/YonkersNewswire/permalink/2044013439189557/

FOR IMMEDIATE RELEASE: Yonkers Police Arrest Man for Stealing from Church Donation Box

PRESS RELEASE: Church Theft Defendant Caught on Video at Sacred Heart Church

On Friday, January 19th, 2018, at approximately 2:47 PM, members of the Yonkers Police Department’s 4th Precinct Anti-Crime unit responded to the Sacred Heart Church at 110 Shonnard Place upon receiving information of a suspicious male removing money from the Church’s donation box.

Upon arrival officers located the suspect attempting to leave the area and placed him into custody – he is identified as Kevin MADISON, a 39 year old resident of Morningside Place, Yonkers NY.

Investigation yielded that MADISON entered the Church and allegedly utilized a metal hook to “fish” approximately $30 USD from the donation box without permission or authority, and attempted to leave the area in possession of the same.

MADISON was observed on surveillance video by administrators who contacted the police; the metal hook and an amount of United States currency were recovered as evidence.

As officers were placing MADISON into the rear of a police vehicle, he became belligerent and kicked the rear door and banged his head against the partition several times; officers transported MADISON to a local area hospital for evaluation prior to processing his arrest.

MADISON was subsequently booked on criminal charges including Petit Larceny, Possession of Burglar’s Tools, Criminal Possession of Stolen Property, and Obstructing Governmental Administration – all misdemeanors in the NYS Penal Law.

MADISON was arraigned in Yonkers Criminal Court on 1/20/2018; his next court appearance is scheduled for 02/01/2018.

The prosecution of this case is being managed by the Westchester County District Attorney’s Office.

https://www.facebook.com/groups/YonkersNewswire/permalink/2043936572530577/

CONTENT CREATION IS A VALUE ADD FOR YOUR BUSINESS

There is a constant refrain from business owners, “I don’t have time to create content.”

Yes, your time is at a premium. Here are some helpful ideas to get a handle on content creation.

Content marketing has never been “optional”.

Content is at the heart of all advertising.

With the rise of the World Wide Web and social media, outbound methods of communicating are more expensive and less effective than they were.

Prospects and customers now demand access, explanation, and communication, and for that, content is needed.

There are three broad forms of organic online content that you are likely to use – social media content, email and blogging.

In a recent article at the Content Marketing Institute, Scott Severson argues eloquently for the value of content marketing – content breaks even on its expense in 9 months and sees a 200% or more ROI over 36 months when valued against equivalent organic Google traffic.

http://contentmarketinginstitute.com/2015/06/measure-content-marketing-roi/

If paid media can be thought of as putting your money to work immediately, content marketing can be thought of as laying the groundwork for your future growth.

Especially in regards to lead generation.

On an ROI basis, content marketing is one of the best investments you can make for your business.

So, here are a few techniques to help you plan for and manage time spent creating content –

Plan, plan, plan. Create a blog, email and social media posting schedule going out over the current quarter and the next one.

In addition to supporting holidays, sales initiatives, and other special events, timed release of organic content can create social proof that supports paid media campaigns.

The more time you take to plan, the more time you will save.

Don’t be afraid to adjust your plan, however.

Keep an inspiration file.

Often, the hardest part of content creation can be creating new content in a way that you haven’t done before.

The brilliant work of other marketers and designers can help you create your own work.

But keep it original! Google does not look kindly on those who steal the work of others.

Outlines are your friend.

Bullet out 5 or so points and then save the outline for later.

Outlines are the skeleton of your work.

Set aside time. Coming up with content ideas and working with your staff (or yourself) can be hard, especially when you are running your business.

Set aside a short consistent period to write and schedule social media posts, compose e-mails to your inbound list, do research, create visual content or compose articles.

Tasks can be set up in all manner of scheduling software, such as Outlook. If you use a WordPress website, plug ins such as CoSchedule are invaluable.

Use your own talent. Many businesses are caught in the space of having teams yet not being able to afford a dedicated content team member.

Spreading and delegating content duties between qualified staff members will help immensely.

You especially want to have team members blog and create content whenever you can. No one knows your business better than you and the members of your team.

Consider professional help.

A content professional can help you create a plan based on your brand, needs and budget, engaging on a level that makes sense for your organization.

Content of all types – e-mail, social media posting, creation of visual collateral such as infographics, blogs and ebooks all have huge brand and long term SEO value.

Investing a portion of your time in content creation is a win for your organization in the long term.

Contact Harrod Digital Solutions and we’ll be happy to answer your questions about content creation and use.

https://www.facebook.com/HarrodDigitalSolutions/posts/748207928706203